Branding Worldwide
Nov 26, 2009
| Categories: Brands, Marketing, Podcasts & Videos, Others |
In New York city for the entire day. And meeting media and building the brand is part of the agenda. Have attached some of the interviews that I do abroad and it touches on many issues which includes important topics such as how do we build a worldwide brand. Recently, I had tea with The Economist and thought it might be something that you would like to see.
Here's another that I ran through with Mike Gascoyne and BBC on the Lotus F1 dream. We need to be at the forefront and be ambassadors of our brand and be passionate about our involvement. The link for BBC is as follows:
http://news.bbc.co.uk/sport2/hi/motorsport/formula_one/8362515.stm
The essence of brand building is that we must first embrace what the brand means and what it should symbolise to the world. Armed with that, we go out with conviction and we preach that far and wide with all the latest technology and with the most effect we can.
Hope you enjoy these videos and fully embrace the value of integrating mass media with your brand. Be passionate about your brand and be all you can be. Will check back soon from New York. Have a good day all.
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10 comments
Branding Strategy from the Branding Master Himself. Thanks for sharing your knowledge Dato.
Yes sir,PASSION is what Mankind needs to go beyond limits and achieve the impossible at times...it the main driver to getting our dreams come true.
You,Tony, are passion personified and what an inspiration to the youth of today!!! Good luck and God bless in all your endeavours:)
I think your emphasis on people, and turning the branding inward is an effective strategy but also a humanistic approach to management. I truly believe in the investment in people, and a more flat organization has the greater reward for everyone involved. I help manage volunteers and this is the only way we can keep our operations in full swing, through the emphasis on people, and the quality of people. As a result we are able to maintain a very high interest level. But now I have words to describe the internal "branding" that I've been doing which only fuels my volunteer's passion to contribute. Also have you run into any cynics for your management style? Thank you Tony for providing your insight so the rest of us may learn.
Be AirAsia's branding ambassdor by yourself, which is very impressive and effective. but more other ways are needed as the same time. currently, you do really good, by meeting media around the world, building up foundations and partnering with sports club giant. you can also think about by partnering with media. like my newspaper. hahaah. i'm now in KL and scheduled to visit AirAsia's HQ monday. may we see you then? you are backing home tomorrow right?
You are doing really good by being AisAsia's branding ambassdor by yourself. Meeting media around the world, setting up foundations, partnering with sports clubs are all very effective ways to build up your brand by demonstrating the the charm of you and vigoriousness of your airline. you may also considering partnering with media, like my newspaper hahaha. think abou it. may we see you Monday in AA's HQ?
It's amazing how you have brought this Air Asia brand through. What is more amazing is you have managed to diversify it from just an airline into a global brand with Formula One now. What is most amazing is the aura that you have in making people realise their dreams. You have made me proud being Malaysian. The way you spoke in the interviews has created an 'emotional attachment' with me and that is already BRANDING.
All the best mate and GOD bless :)
www.wilfred-yeo.blogspot.com
While I think you've done an exceptional job building the brand awareness it really would be nothing without the execution of the service provided, i.e. planes flying from place to place on time and at great prices ! I mean lets be frank, this isnt a business that could survive if the execution was poor. To me that is your power behind the branding alone. At the risk of sounding patronising, AirAsia is probably the only thing worth being proud of Malaysia about. Easy thing to say I guess, since i have recently given up being a Malaysian.
Its not the branding / marketing that the rest of Malaysia Inc. dont understand.....its always been the execution ! Nothing works in Malaysia. From the traffic management to basic retail shopkeeping. But it goes to show you that it must be cultural if a business like AirAsia can thrive in Malaysia under the right leadership and vision.
Hello there Sir. I am soo excited on the prospect of being able to cheer on a national outfit in F1 as I have been watching F1 for so many donkey years. However, I wish to express my regret as to why wasn't Fairuz Fauzy chosen as a race driver? Why Kovalainen? He was in McLaren for two seasons but he didn't achieve much in that time frame.
Do reply to my enquiry if you find the time.
Anyways, the 1Malaysia F1 initiative is superb!
Lotus will be a team to watch out for and I believe that point scoring positions will be within reach, and who knows, an elusive podium finish with it too!
Thanks and have a good day.
Himmat Singh.
Hello Tony
Hope you are enjoying the UK, and not finding it too taxing!!
Frank
A brief comment prompted by your Tea with The Economist interview I was delighted to listen to.
I have long heard about AirAsia from the time it came into being.Then I missed on its near-exponential growth until I recently found out how big it had become.In a short 10-year time span.
Remarkable by all means as I can well imagine how tough it must have been getting the green from authorities in the face of such a bold private initiative.
You set the airline up and running skywards literally making flying affordable to millions who'd otherwise never sit in an aircraft.
What struck me the most is your informal yet thoughful approach to business and a flat company structure that's flexible enough.Last but not least that in-branding concept before branding out seemed genial.
It has certainly worked for AirAsia I wish continued high-flying success to!
I hope it will one day become possible for me to be a guest on board one of your new long-haul A330 jets.
Best wishes, great flights to AirAsia.
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