Tony Fernandes CEO Blog

I have been travelling quite a fair bit lately and once in a while I receive letters like this and it really makes it worth while.

Thank you Andrew Ciseau of Brisbane, Australia. I’d also like to hear from you out there and help us make it better for you.

Good afternoon Tony,

My name is Andrew Ciseau from Brisbane, Australia, and I am writing to you to provide some feedback on my recent trip on AirAsia and AirAsia X.

It has been just over 3 years since I last travelled multiple legs on AirAsia, and I must say I am impressed with how things have changed.

The biggest thing I think you have achieved is consistency of product and service. My flights from Gold Coast, KL, Langkawi, Penang, Singapore and back home again were all of a high standard of customer service, as well as travel experience. Everything from the plane décor and food were consistent, which for a traveller is very comforting when visiting new places. This is in stark contrast to my last AirAsia experience which started with the old IT system which was anything but user friendly, and didn’t get much better after that. However it is good to see just how your product can shine once you have all of the ‘backbone’ infrastructure in place and settled down.

One thing I would suggest is that you start marketing yourself in Australia as a Low Cost, but high quality service airline. The LCC offerings in Australia, have had customer service levels driven to the lowest common denominator, which in my opinion has tainted the LCC market here. Your product is not in the same league as these LCC carriers, so you really do need to get the message out just how far your product has come. After my experience, I would not hesitate to travel anywhere with your carrier given the outstanding value it represents when compared to a full service legacy carrier, and the service offering was more than adequate. People need to know why this is.

To be fair, there is still room for improvement in some quarters. Like all airlines and airports, Terminal information screens are vital, particularly for visitors from overseas. I noticed many of these boards were slow to update, and in some cases passengers lined up at gates for boarding, when the aircraft was in fact delayed, but no announcements made, or screens updated. These are the little things which should be getting done right. Technology means that as soon as the arriving aircraft departs, electronic messaging means someone, somewhere knows how late or early it will be in most cases, it doesn’t take much to publish this information on displays.

Also, on the whole I am not a fan of the KLIA LCC terminal. On your first visit you are simply overwhelmed by the size of the place, the different location of check-in areas, and odd signage and counter numbers. I don’t have any particular suggestions for improvements, however it just seems to be harder than it needs to be.

On the whole I am very excited about the future of your airlines, and the competition and services you provide to Australia, and beyond. I am not afraid to tell people why this is.

I thank you for your time.

Regards,
Andrew Ciseau