Tony Fernandes CEO Blog

The past few weeks displayed to me the power of a brand. Many have asked for tips. There are tips on each of my posts. Some subtle whilst others are direct. But this post is direct one. As a businessman or businesswoman the lesson here is not to neglect your brand and always invest in your brand.

The brand.

The value of a brand is hard to quantify and investment in a brand is always hard to justify but the last few weeks showed me how important it is and how our investment over the last 6 years has paid off handsomely.

For the past few weeks, I have attended the Forbes Global CEO Conference, JATA World Congress Tourism Congress and the World Low Cost Airlines Congress 2008 as keynote speaker. What struck me was that in 6 years from all parts of the globe AirAsia has become synonymous with low cost travel.

What does that mean? It means that when someone thinks of low cost travel in Asia they think AirAsia. When someone wants to partner with a low cost airline they think AirAsia. When we need to make new contacts, look for finances and build new relationships, it's much easier as everyone knows AirAsia. So the extra revenue, time and cost savings can all arise by promoting your brand.

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