Tony Fernandes CEO Blog

In New York city for the entire day. And meeting media and building the brand is part of the agenda. Have attached some of the interviews that I do abroad and it touches on many issues which includes important topics such as how do we build a worldwide brand. Recently, I had tea with The Economist and thought it might be something that you would like to see.

Here's another that I ran through with Mike Gascoyne and BBC on the Lotus F1 dream. We need to be at the forefront and be ambassadors of our brand and be passionate about our involvement. The link for BBC is as follows:

http://news.bbc.co.uk/sport2/hi/motorsport/formula_one/8362515.stm

The essence of brand building is that we must first embrace what the brand means and what it should symbolise to the world. Armed with that, we go out with conviction and we preach that far and wide with all the latest technology and with the most effect we can.

Hope you enjoy these videos and fully embrace the value of integrating mass media with your brand. Be passionate about your brand and be all you can be. Will check back soon from New York. Have a good day all.

Had the opportunity to be part of the live chat series run by The Star yesterday. It was great to be able to share the aspirations of the 1 Malaysia Formula 1 team with the nation. Just the ability of being able to engage the nation in a live forum and to hopefully inspire us to reach greater heights together was sensational. Have attached the clips for those who missed the conversation.

Check here for details on the livechat.

Am thinking of having this weekly live chat sessions right here on the blog. Will work on something and get it live next week. Watch this space.