Tony Fernandes CEO Blog

Dear all,

In London, about to meet Manchester United. Thank you for all your wonderful feedback and comments.

There is no doubt that this would be great for AirAsia and as many of you have said, it is worth the money. To be honest, I don’t know what the entire package would amount to, as prices would have come down. But it must be stated that all our branding commitments to have always been about the impactto our bottom line. We would not be the global brand we are today if we hadn’t invested early on.

The question is whether we need to anymore. And that’s what I’ll be examining.

I was just thrilled that we have reached a stage where Manchester United would actually
1) Think that we are a big enough brand to afford them; and
2) That they would want our brand on them

Yes Proton was on Norwich as someone pointed out, but Norwich and Man U are two completely different type of clubs on two totally different levels.

Well let’s see. Remember, we are ruled not by our hearts but by our brains. Well, once in a while our heart leads us the wrong way…hahaha.
Who knows one one day Manchester United may want to sponsor us!!!!!

I don’t think this will happen as we have achieved a lot of what we want already with our brand, but who knows?
Believe the unbelievable , dream the impossible and never take no for an answer.
Will be keeping all of you posted.